The Fallacy of Fair and Balanced
The media now goes out of its way to be fair and balanced in its reporting of the news. They attempt to give both sides of stories so that the viewer can make up their own mind. We assume that because the media is giving equal weight to both view points that both viewpoints are equally balanced in their truth value and equally valid. The problem is that this is rarely the case.
Let us take for instance the old controversy of whether smoking tobacco caused diseases like lung cancer and emphysema. In the mid 60’s numerous scientists working for the surgeon general came to the conclusion that tobacco use caused cancer, and announced as much to the nation. The response to this from Camel cigarettes came in just a couple months with an advertising campaign stating, “More Doctors Smoke Camels.†And so began the war over the dangers of smoking which only recently ended with a settlement by the major tobacco companies forcing them to partially pay for the costs to keep children and teens from picking up the habit. But before that there were billions spent by this industry to spread doubt and create a false controversy. There was not a credible scientist in the world, who believed that tobacco was anything but harmful to its users; but the tobacco industry created research institutes and paid scientists for the sole purpose of selling the big lie, that Tobacco was perfectly safe. There are still people who believe that smoking does not cause cancer and that anti-smoking rhetoric is just a “liberal conspiracy†cooked up to rob good hard working Americans of their freedoms.
We should have learned from the false controversy created by the tobacco industry. It is important for the media to report the truth, but when reporting the side of those who wish to create controversy where there is none, it should be prefaced with the actual source of the information (calling industry mouth pieces for what they are). We now have a media which facilitates the spread of false controversy by giving equal time to voices that only have the aim to muddle and confuse the truth. Our media will not report a story without some input from somebody who has a differing opinion, no matter how ridiculous that opinion may be. With this philosophy if the media were to do a story on the Earth being round they would have a representative of The Flat Earth Society on to argue that the round Earth theories are all part of some conspiracy to delude the public.
Fair and balanced media reporting is hopeless for creating an informed populace if it is used as a vehicle to promote false controversy to cloud the truth. We should demand more from our news sources, we should demand that they not give credibility to groups wishing to spread lies and create confusion. They should not fear the accusations of political bias at the cost of being used as tools for deception by those who truly have an agenda which is counter to the public good.